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About White Dental Beauty
About White Dental Beauty

What is White Dental Beauty?

White Dental Beauty is a worldwide tooth whitening brand, leading the way with high quality products.

Whether you’re looking to combat severe discolouration or want to achieve the perfect celebrity smile, tooth whitening is the safest and most cost effective solution. It is also commonly used as part of restorative treatments to improve the overall appearance and health of your smile.

As well as offering long lasting results, treatment options are both minimally invasive and practical. With products such as White Dental Beauty’s 6% Hydrogen Peroxide whitening gel now available, teeth can be whitened from as little as 30 minutes a day.

White Dental Beauty have four whitening systems, each powered by an intelligent compound which promises safe yet effective whitening results. For help choosing the most appropriate bleaching strength, discuss the options with your dentist.

Available from all
leading dentists

The Process

5 Steps to whiter teeth…

Whitening your teeth with White Dental Beauty couldn't be easier. Just follow these 5 simple steps to a brighter smile.


Step One

Follow your dentist’s instructions on how to load the gel into your custom bleaching tray.


Step Two

Always brush your teeth before using the whitening system. To insert the tray, lightly tap it to adapt the sides to your teeth.


Step Three

Once the tray is in place, remove any excess gel with a clean finger or soft toothbrush. Rinse your mouth twice, but avoid swallowing.


Step Four

Keep the tray in for the amount of time recommended by your dentist. This will vary, depending on the percentage you are using.


Step Five

Once the treatment time is over, remove the tray and clean it thoroughly. We recommended using a soft brush and cool tap water.


Before & After

See how dental professionals worldwide are using White Dental Beauty to transform the appearance of their patients’ smiles with our slider…

Whitening case by Dr Stefan Koubi - Style Italiano Whitening case by Dr Anna Salat – Style Italiano Whitening case by Dr Gregory Camaleonte – Style Italiano


Why Choose White Dental Beauty?

See visible results in less than one week

4 choices of strength, including a mild solution for sensitive teeth

Stabilised pH that is kind to the tooth’s enamel

Contains potassium fluoride to help manage sensitivity

Optimal water content minimises sensitivity

Mint flavour for a fresh, clean taste


Have Some Questions?

If you can't find what you're looking for, ask us your question here

Q.How is White Dental Beauty different from other whitening brands?


White Dental Beauty is a professional whitening system, powered by NOVON® patented technology. Compared to other professional brands, White Dental Beauty gels can achieve a long lasting whitening effect within a shorter time frame.

Over the counter products do not contain over 0.01% peroxide, which is considered too low to have any effect on the colour of the teeth. This means they are little — or no more — effective than toothpastes which can only impact staining on the surface of the teeth.

Products used by non-dental professionals, such as beauticians, are illegal and can be unsafe. We do not recommend any treatments that are not administered by a dental professional.

Anyone administering whitening treatments illegally can be reported to Trading Standards.

Q.Am I am eligible for teeth whitening?


The legal age for teeth whitening differs from country to country — your dentist will be able to advise you on this.

Whitening your teeth won’t affect existing fillings, crowns or veneers. We recommend speaking to your dentist about how you can best proceed and achieve a consistent tooth colour.

If you have any existing tooth sensitivity, you can still comfortably whiten your teeth with White Dental Beauty’s ‘Mild’ solution. This is a unique whitening gel which delivers the same results as standard whitening gels.

Q.Is the whitening gel applied in the dental surgery or at home?


In Europe, the procedure will start with a visit to the dentist for an assessment. If your dentist believes you are suitable for the treatment, they will take impressions of your teeth to make custom whitening trays — this allows you to apply the gel at home.

Your dentist may also offer to thoroughly clean your teeth prior to treatment to help lay the foundation for the best results.

For countries outside of Europe, dentists may follow a slightly different procedure. However, your treatment journey will always begin with an examination.

Q.How long does the whitening effect last?


Professional teeth whitening can last for many years, and with good oral care and regular hygiene visits you may not have to re-whiten. However, top-ups are available if you want to keep your smile at its brightest.

To maintain a bright, white smile, avoid foods and drinks that make your teeth susceptible to staining such as tea, coffee, red wine and curry. You should also avoid tobacco as this can cause tooth discolouration.

Q.Are White Dental Beauty gels certified Kosher?


White Dental Beauty gels are Kosher.

Q.Does White Dental Beauty contain animal products?


White Dental Beauty is Pareve non-Passover and therefore suitable for vegans.

Q.Can I whiten my teeth whilst pregnant, whilst breastfeeding or undergoing fertility treatment?


Although there is no evidence that whitening your teeth whilst pregnant, breastfeeding or undergoing fertility treatment is harmful, we do not advise it. This is because there are no existing studies to suggest that it is safe.

Q.Does White Dental Beauty contain p-phenylenediamine?


There’s no P.P.D. in any of our products, so people who are allergic to this chemical can whiten with confidence.

Available from all
leading dentists

What our dentists say
I have used the White Dental Beauty system for the last 10 years and have found it to provide consistently good results with minimum sensitivity. Recent revisions to its formula with added NOVON mean that patients only need to wear the trays for a few hours a day which fits in well with their busy lifestyles
Dr Graham Laws, UK
Our patients know that we only recommend and use quality products, which is why we choose Optident’s bespoke whitening treatments. We have the reassurance of Optident quality and our patients have the reassurance of Smile Design quality.
Dr Komal Suri, UK
The Optident Whitening Kits have very cleverly packaged home-whitening in a travel kit with practice branding at a very affordable price. This has allowed us to provide an own- branded home whitening experience for our patients, and they leave with something tangible, and worthy of the value. The choice of strengths also allows us to tailor the home whitening experience to our patients’ needs and sensitivity levels. Definitely a practice builder.
Dr Elaine Halley, UK
Our practice is built on trust. We have a great relationship with our patients and only offer treatments which we would be happy to receive ourselves. That is why we use White Dental Beauty from Optident. The results are predictable, the products and packaging are of high quality and because it is co-branded with our logo, we feel we are also strengthening our own practice image.
Helen James, Practice Manager, UK
Optident's bespoke branding service has helped our patients identify with our whitening system whilst strengthening our brand. Patients can sometimes be dubious about whitening products so when they see the kits with our brand and logo I feel they trust the product and service to a greater degree because it's backed up with The Courtyard name
Dr Marcos White, UK
When it comes to teeth whitening, reliability is key. This is why I use White Dental Beauty. Safe, predictable and easy to use, my patients love the results they achieve. And with no complicated storage instructions and ease of use, there are no compliance issues. My preference is the gold standard 10%CP, but it is great to have options. I’m extremely happy that I can have my practice logo added to the packaging and the marketing support I receive from Optident, which is why I wholeheartedly recommend these products.
Dr Gillian M Lennox, UK