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What is White Dental Beauty

About Us

White Dental Beauty is a worldwide leading tooth whitening brand, renowned for providing high quality, innovative and clinically reinforced whitening products.

Working closely with some of the world’s best clinicians and key opinion leaders, we are paving the way for the latest developments in technology and science.

And with four professional whitening systems, we offer an advanced generation of bleaching that means you can offer patients a greater choice:

  • 6% Hydrogen Peroxide, the strongest EU accepted gel
  • 16% Carbamide Peroxide, high strength gel
  • 10% Carbamide Peroxide, the original strength for overnight gels
  • 5% Carbamide Peroxide, a mild gel for people with sensitive teeth

All of our products are powered by an intelligent compound — NOVON®. Proven to offer safe and effective results, NOVON® triggers a ‘pH jump’ which allows for a whiter, more impressive smile.

As well as having a dedication to creating quality and reliable products, our goal is to help you deliver a patient journey like no other. Fuelled by this, we have created a dedicated marketing support package to enhance the patient experience and build your practice with professional tooth whitening.

What is White Dental Beauty

Style Italiano’s Whitening Material of Choice

White Dental Beauty has been used by dental professionals worldwide for many years, including Style Italiano’s leading team.

Style Italiano are a group of passionate clinicians and researchers, specialising in aesthetic and restorative dentistry. Founded by Dr Walter Devoto and Professor Angelo Putignano, the Style Italiano movement represents a simple, predictable and unbiased approach to dentistry.

“If we can deliver the dentistry that patients want and can afford using great materials that have long lasting, highly aesthetic results, then we will have a successful practice with happy customers.” — Style Italiano

The team believe in effective, affordable and minimally invasive dentistry which improves both health and aesthetics. Which is why Style Italiano choose White Dental Beauty.

Style Italiano Team…

Walter Devoto

Walter Devoto

Angelo Putignano

Angelo Putignano

Anna Salat

Anna Salat

Angie Segatto

Angie Segatto

Why Choose White Dental Beauty?

4 choices of strength: 6%HP, 16%CP, 10%CP, 5%CP mild

NOVON® pH alkalinity accelerator to boost the whitening effect

Active sensitivity management formula and high water content

Eco friendly and biodegradable packaging

Patient Literature, posters and bags

Promotional patient videos through Dental Beauty TV

Luxury packaging with bespoke practice branding

Marketing support with customisable promotional signage

Conforms to EU Directives


Before & After

See how dental professionals worldwide are using White Dental Beauty to transform the appearance of their patients’ smiles with our slider…

Whitening case by Dr Stefan Koubi - Style Italiano Whitening case by Dr Anna Salat – Style Italiano Whitening case by Dr Gregory Camaleonte – Style Italiano

What our dentists say
I have used the White Dental Beauty system for the last 10 years and have found it to provide consistently good results with minimum sensitivity. Recent revisions to its formula with added NOVON mean that patients only need to wear the trays for a few hours a day which fits in well with their busy lifestyles
Dr Graham Laws, UK
Our patients know that we only recommend and use quality products, which is why we choose Optident’s bespoke whitening treatments. We have the reassurance of Optident quality and our patients have the reassurance of Smile Design quality.
Dr Komal Suri, UK
The Optident Whitening Kits have very cleverly packaged home-whitening in a travel kit with practice branding at a very affordable price. This has allowed us to provide an own- branded home whitening experience for our patients, and they leave with something tangible, and worthy of the value. The choice of strengths also allows us to tailor the home whitening experience to our patients’ needs and sensitivity levels. Definitely a practice builder.
Dr Elaine Halley, UK
Our practice is built on trust. We have a great relationship with our patients and only offer treatments which we would be happy to receive ourselves. That is why we use White Dental Beauty from Optident. The results are predictable, the products and packaging are of high quality and because it is co-branded with our logo, we feel we are also strengthening our own practice image.
Helen James, Practice Manager, UK
Optident's bespoke branding service has helped our patients identify with our whitening system whilst strengthening our brand. Patients can sometimes be dubious about whitening products so when they see the kits with our brand and logo I feel they trust the product and service to a greater degree because it's backed up with The Courtyard name
Dr Marcos White, UK
When it comes to teeth whitening, reliability is key. This is why I use White Dental Beauty. Safe, predictable and easy to use, my patients love the results they achieve. And with no complicated storage instructions and ease of use, there are no compliance issues. My preference is the gold standard 10%CP, but it is great to have options. I’m extremely happy that I can have my practice logo added to the packaging and the marketing support I receive from Optident, which is why I wholeheartedly recommend these products.
Dr Gillian M Lennox, UK

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All You Need to Know

Learn everything you need to know about professional tooth whitening with our selection of credible resources. From video tutorials to practical guides, study on your own time in your preferred style.

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