What We're All About
White Dental Beauty is a worldwide tooth whitening brand, leading the way with high quality products.
Working closely with the world's most experienced clinicians and key opinion leaders, we are paving the way for the latest advancements with high quality and clinically reinforced whitening products.Find out more
Four Steps to Whiter Teeth
Tooth whitening is the result of perhydroxyl ions breaking down large organic staining molecules. This occurs in four steps…
H202 breaks down into HOO- (perhydroxyl ion) and H+ (hydrogen)
The perhydroxyl ion passes through enamel into the dentine
The perhydroxyl ion breaks down the large organic molecules that cause staining of the teeth
The chroma and value of the tooth is changed.
The Science of NOVON®
White Dental Beauty works differently to standard whitening agents.
Due to the unique, patented whitening compound NOVON® — all of White Dental Beauty’s gels promise an improved whitening effect. This is due to the novel adduct which encourages a pH jump upon application, enhancing the release of perhydroxyl ions.Discover the Science of NOVON®
Before & After
See how dental professionals worldwide are using White Dental Beauty to transform the appearance of their patients’ smiles with our slider…
All You Need to Know
Learn everything you need to know about professional tooth whitening with our selection of credible resources. From video tutorials to practical guides, study on your own time in your preferred style.
8 Tips for Marketing Whitening in your Practice
This guide will provide you with eight tips for successfully communicating and marketing whitening in your practice.
White Dental Beauty Practice Pack Download
Our White Dental Beauty Practice Pack contains everything you need to promote White Dental Beauty in your practice.
White Dental Beauty Waiting Room Video
Our White Dental Beauty Waiting Room Video displays the main benefits of tooth whitening with White Dental Beauty for patients.
Why Choose White Dental Beauty?
4 choices of strength: 6%HP, 16%CP, 10%CP, 5%CP mild
NOVON® pH alkalinity accelerator to boost the whitening effect
Active sensitivity management formula and high water content
Eco friendly and biodegradable packaging
Patient Literature, posters and bags
Promotional patient videos through Dental Beauty TV
Luxury packaging with bespoke practice branding
Marketing support with customisable promotional signage
Conforms to EU Directives
The Latest on Tooth Whitening
Catch the latest on professional tooth whitening in our latest blog articles…
How to Sell More Whitening in Your Practice
Looking to bring incremental business to your practice? Learn how with our handy whitening tips - no sales experience required!
5 Ways To Increase Your Profit With Tooth Whitening Gels
Boost revenue and reduce costs with these 5 considerations and increase your profitability with tooth whitening in your practice.