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About White Dental Beauty
About White Dental Beauty

What We're All About

White Dental Beauty is a worldwide tooth whitening brand, leading the way with high quality products.

Working closely with the world's most experienced clinicians and key opinion leaders, we are paving the way for the latest advancements with high quality and clinically reinforced whitening products.

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How it works

Four Steps to Whiter Teeth

Tooth whitening is the result of perhydroxyl ions breaking down large organic staining molecules. This occurs in four steps…

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Step One

H202 breaks down into HOO- (perhydroxyl ion) and H+ (hydrogen)

Step Two

The perhydroxyl ion passes through enamel into the dentine

Step Three

The perhydroxyl ion breaks down the large organic molecules that cause staining of the teeth

Step Four

The chroma and value of the tooth is changed.

The Science of NOVON®

White Dental Beauty works differently to standard whitening agents.

Due to the unique, patented whitening compound NOVON® — all of White Dental Beauty’s gels promise an improved whitening effect. This is due to the novel adduct which encourages a pH jump upon application, enhancing the release of perhydroxyl ions.

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Become a leader in
Professional Tooth Whitening

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Before & After

See how dental professionals worldwide are using White Dental Beauty to transform the appearance of their patients’ smiles with our slider…

Whitening case by Dr Stefan Koubi - Style Italiano Whitening case by Dr Anna Salat – Style Italiano Whitening case by Dr Gregory Camaleonte – Style Italiano


All You Need to Know

Learn everything you need to know about professional tooth whitening with our selection of credible resources. From video tutorials to practical guides, study on your own time in your preferred style.

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Why Choose White Dental Beauty?

4 choices of strength: 6%HP, 16%CP, 10%CP, 5%CP mild

NOVON® pH alkalinity accelerator to boost the whitening effect

Active sensitivity management formula and high water content

Eco friendly and biodegradable packaging

Patient Literature, posters and bags

Promotional patient videos through Dental Beauty TV

Luxury packaging with bespoke practice branding

Marketing support with customisable promotional signage

Conforms to EU Directives